Compelling SEO Stats

There are not many people out there who consider themselves experts on the topic of SEO. In order to help you get a step closer to becoming one, below we collected some SEO statistics to help you understand and apply search engine optimization to your site.

• 73.6% of domains have reciprocal links, meaning that some of the sites they link to also link to them.
• Video is the #1 form of media used in content strategy, overtaking blogs and infographics.
• 90.63% of pages get no organic search traffic from Google.
• 28% of searches for something nearby result in a purchase.
• 54% of smartphone users search for business hours and 53% search for directions to a local store.
• 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones.

Good tools combined with a SEO Consultant can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more.

Getting The Right Links To Your Site

Link building is part of a comprehensive SEO strategy and serves to support content creation efforts. Even better: backlinks have more longevity than ads or email marketing campaigns. Backlinks tend to remain on the referring domain and continue working for your site long after they’ve been placed. While the quantity and quality of inbound links still play some part in the overall ranking of a page or a site, it is also true that Google’s advanced algorithms use a multitude of unknown factors to identify the best content. Backlinks are noticed by search engines as a signal that your site is being linked to for access to high-quality information on a topic that is available on your website. Your content must be relevant to the site linking to it, so that it gives added value to their readers. Because link building takes time and effort, it’s best to prioritize getting followed links. Just don’t kick up a fuss if you get a nofollowed link. It may still have some SEO value. Unless you want to become a SEO York yourself, there is no point in spending your time trying to keep up with Googles changes.

The Effects Of Local SEO Are Long-lasting

For local SEO, consider Google’s Webmaster Guidelines when acquiring all links. You don’t want your link acquisition efforts to result in a manual action (i.e., penalty) from Google. If you build links that violate any of Google’s Webmaster Guidelines, Google will eventually detect them. The next thing you know, your entire website could disappear from the organic search results. Get links from your own personal network, which may include the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, and/or manufacturers and other affiliates. Localized content and local link popularity are factors, just as it is in Google’s traditional search algorithm, so it's important to build local landing pages for each of your locations. Remember, consumers might struggle to trust your business if they’ve never heard of you before. A local SEO strategy can help you attract more people to your brand. Then, you can demonstrate your unique experience and expertise online. Potential clients have to trust the judgment of the SEO Specialist as to how strong the competition is, what site optimization is required, and what opportunities exist.

Putting Together An International SEO Plan

Going global with your SEO efforts may seem complicated but it carries the opportunities for a massive influx of visitors and increased traffic to your website if implemented correctly. Gaining positive results from any SEO campaign - international or not - requires a great element of strategic planning by a competent team – there is no cutting corners with SEO. Any underhand or black hat techniques will only be quashed by search engines. Finding high-quality translators gets easier when you invest in an easy-to-use translation management system (TMS). ptimizing your site for an global audience is not a simple process. Global Search Engine Optimisation strategies cover everything from deciding how to handle your URL structure to using hreflang tags. If you are looking for a to help you with your Google rankings, then a simple Google search should suffice.

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On the internet there’s really no such thing as passing trade. The chances of a potential customer stumbling across your site while randomly browsing the web are practically negligible. That means your visitors have to learn about your site from somewhere else: by word of mouth, through conventional advertising and branding channels, by following a link from another website or, the current most likely scenario, by clicking on a link in a search engine results page (SERP). When evaluating an SEO partner, make sure the agency can demonstrate meaningful and consistent results. Many digital agencies offer services in numerous areas of digital marketing.

Uncover more information regarding SEO Consultants on this Moz page.

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